AGAVE transforms passive attendees into active participants through white-labeled prize giveaways integrated into the in-venue experience. Drive fan engagement, generate high-quality leads, and deliver measurable sponsor ROI with data-driven activations.
The Challenge
Registrations → Qualified leads
The live sports industry exceeds $450B annually with 7% projected growth, yet in-person attendance has declined 10%+ since 2016 across many leagues. Traditional sponsorships provide passive brand exposure without measurable conversions, making it harder to secure and justify sponsor investments.
Traditional sponsorships provide logo visibility without actionable data or measurable conversion metrics.
Declining in-person attendance makes sponsorship value harder to demonstrate and justify to potential partners.
Without conversion data, sponsors can't attribute results to in-venue activations, limiting renewal and expansion opportunities.
Transform passive spectators into active participants through gamified prize experiences integrated into the event.
Collect verified contact information and preference data from attendees during live events through seamless QR-based activations.
Deliver qualified leads with verified phone numbers and demonstrated interest to sponsors, making activations directly attributable to conversions.
Once configured, campaigns run automatically each game with minimal ongoing management required.
How a minor league baseball organization with 1M+ annual attendees turns every game into a lead generation opportunity for sponsors
The American Association of Professional Baseball operates teams across the Midwest including the Fargo-Moorhead RedHawks, Lake Country DockHounds, and Milwaukee Milkmen. With over 1M annual attendees, they needed a way to deliver measurable value to sponsors beyond traditional signage.
AGAVE deployed white-labeled prize campaigns at every home game across the league. Fans engaged through QR codes on jumbotrons and signage, entering to win prizes while providing verified contact information and answering sponsor-relevant questions.
AGAVE consistently achieves 50% participation rates across 1M+ annual attendees, with 40% converting into sponsor leads with verified phone numbers. The results were so compelling that sponsors made AGAVE's expansion into larger leagues conditional on its usage—effectively requiring teams to integrate the platform to maintain sponsorship partnerships.
White-labeled campaigns are integrated into your venue experience with QR codes on signage, jumbotrons, and sponsor areas.
Attendees scan to enter prize giveaways, providing contact information and answering engagement questions.
System captures verified phone numbers, emails, and sponsor-relevant preference data from participants.
Sponsors receive qualified leads with demonstrated interest and verified contact information for follow-up.
